DEMI focuses on customers

Dakota Equipment Manufacturing Inc. built the GR5120 specifically for the reality TV show "Gold Rush." Courtesy photo

Dakota Equipment Manufacturing owner Tim Holmberg answered the following questions.

Q: Tell us a little about your business.

A: Dakota Equipment Manufacturing Inc. — or DEMI— is a newly formed organization, jump-started with more than 25 years of experience within the heavy steel manufacturing industry. Fueled mainly with a progressive style of visionary growth as its core principal, this type of forward thinking is what powers DEMI full steam ahead toward our ultimate goal of taking care of our customers for life.

At DEMI one of our main objectives is to promote a close bond with our customers by always including them in our manufacturing process and providing an ongoing open forum of interactive discussion for the entire life of the equipment. This process not only further connects both our customer with us as the manufacturer, it also builds a structurally sound foundation making certain both parties understand that the equipment being manufactured and maintained by DEMI will work most effectively and even exceed the standard productivity requirements.

It is with this type of attention to detail and never-ending commitment to our customers that I feel will make DEMI a competitive leader in manufacturing.

In further detail, DEMI is a equipment manufacturing company that specializes in manufacturing all types of aggregate and mining-based equipment. This type equipment is mainly used in the everyday processing of aggregate material for roads and highways, bridges and building projects. We also specialize in all types of equipment repairs including everything from farming, ranching, trucking, motor sports, material handling to processing, and even lawn and garden.

We offer mobile service repair and will travel beyond state lines and carry industrial parts and components including hardware. We can help our customers with redesign issues they might be having with a current original design that isn’t holding up or is not quite right.

We offer full-service AutoCAD electronic design and drafting to get parts and pieces made correctly and accurately, including repeat production. Our shop offers heavy steel welding, including light gauge metal and even aluminum welding and repairs.

Q: How and/or why did you get into this business?

A: We are a newer startup company in the area and have have been open for just more than three years, but we have more than 35 years of experience combined in custom manufacturing, design, welding and repair work. We have an already large customer base in U.S. and international markets and would like to continue growing our customer base here locally as well.

The founders of DEMI have served customers with equipment design and manufacturing services in all types of small- and large-scale mining, large underground tunneling, oil exploration in frac sand, hydroelectric, solar, maritime landfill conveying and pier growth, wood chip processing and even U.S. military contract work.

Q: What products or services do you offer?

A: We offer equipment as large as conveyors to crushers and screening machines to drive over hoppers for loading and unloading trucks, barges and rail cars. We also offer products as small as industrial bearings to 1/4-inch nuts and bolts. We provide on-site mobile welding and equipment repair, full-service equipment restoration, even small- and large-scale painting.

Q: How many employees do you have?

A: We have three full-time and two to three part-time employees.

Q: What is your businesses’ best asset?

A: Working closely with our customers to help them achieve their needs.

Q: What are you most proud of?

A: We are most proud of the fact that when we get knocked down we get back up, dust off and keep moving forward.

Q: What makes your business stand out from its competitors? How do you keep up with changes?

A: Our business stands out from others for the personalized service and experience we offer in finding alternative solutions for our customers. We keep up with changes in our industry by staying active with our resources and suppliers.

Q: What’s the best piece of business advice or compliment you have received? What would you tell a new business?

A: The best compliments we often receive are: “You performed above our expectations,” and “It was easy doing business together.” We would tell a new business to keep pushing forward even when you’re getting pushed back. The best advice we’ve received is that the customer is always right!

Q: What are your goals for the future?

A: We have some huge goals we are striving extremely hard to reach, such as growing our infrastructure both internally and externally. Providing employment opportunities for the members of the community in which we are located and continuing to expand our customer base both domestically and internationally are also goals.

Q: How do you support your community and vice versa?

A: We support our community by direct purchasing from our local providers when available. As for charitable support, we support our place of worship as we believe in blessing the Lord with our tithes and offerings. Bring the whole tithe into the storehouse that there may be food in my house. “Test me in this,” says the Lord Almighty in Malachi 3:10, “and see if I will not throw open the floodgates of heaven and pour out so much blessing that there will not be room enough to store it.”

Editor’s Note: The American News features a business periodically. If you would like to nominate one, email your suggestion to business@aberdeennews.com.