DULUTH, Ga. – AGCO Corporation recently announced the launch of Sowing Good Deeds – an initiative to raise awareness of the efforts of rodeo committees throughout North America and the positive impact they have in their local communities. AGCO, a proud sponsor of the Professional Rodeo Cowboy Association (PRCA) through its Hesston and Massey Ferguson brands, will award one Massey Ferguson tractor valued at over $35,000 to a deserving rodeo committee at the PRCA Wrangler National Finals Rodeo (WNFR) in Las Vegas, Nevada this December.
“Throughout North America, there are rodeo committees that work tirelessly in their local communities for good,” said Meghann McNally, AGCO’s director of marketing excellence in North America. “By creating the Sowing Good Deeds initiative, we want to highlight the great work that they do and assist their efforts by providing a piece of equipment that is crucial to their year-round success — at both their local rodeos as well as in their fields. The rodeo is an iconic event that unites communities across North America, and at AGCO, we are proud to be a part of that local fabric.”
“Our 600-plus PRCA rodeos raise millions of dollars for their local charities across the country,” said Karl Stressman, commissioner of the PRCA. “The AGCO Sowing Good Deeds program allows us to recognize and reward committees for their charitable efforts. We’re proud of the PRCA rodeo committees, volunteers and rodeo athletes who all contribute to make a difference for local communities and their citizens.”
The application deadline for the Sowing Good Deeds initiative is Sept. 15, 2017 at 11:59 p.m. eastern time. Interested rodeo committees can submit their application online by visiting hesston.com/sowinggooddeeds. There is a limit of one application per rodeo committee.
A committee of judges selected by Hesston, Massey Ferguson and PRCA will evaluate the applicants based on three key criteria: community impact, innovation and adversity. These criteria highlight work that improves the local community, exemplifies the spirit of entrepreneurship within the non-profit sector and has initiated change or responded to significant challenges to build a stronger more sustainable organization.
Finalists will be announced during the 2017 PRCA WNFR in Las Vegas, Nevada from Dec. 7 -16, 2017. The winning rodeo committee will be recognized at the PRCA Awards Banquet on Dec. 6 and on Hesston night at the WNFR on Dec. 9, as well.
For more information, please visit hesston.com/sowinggooddeeds.