American Lamb Board hosts homemade virtual consumer cooking class
Nearly 150 home cooks attended a recent virtual cooking class sponsored by the American Lamb Board. Educating consumers on the use of American lamb in their home kitchens is a key part of ALB’s industry growth efforts.
For the virtual class, ALB teamed up with Homemade, a partner of the Nature Conservancy that offers weekly cooking classes and an earth-friendly food blog. The effort aligns with ALB's Outdoor Cooking Adventures campaign, which challenges consumers to showcase their outdoor cooking prowess with American lamb.
Participants in the class joined chef Joel Gamoran, host of A&E’s hit series “Scraps,” in making a Lamb Banh Mi Burger, a Vietnamese take on the American classic. The dish uses ground lamb, with its perfect fat content and clean finish, mixed with garlic, ginger, fish sauce, honey and lime with a side of pickled vegetables. Topped with sriracha mayonnaise and cilantro on a brioche bun, it is perfect summer fare and an ideal use for American Lamb.
Along with his A&E series, Gamoran is a regular on NBC’s Today Show, where he uses entertainment and creativity to showcase recipes that promote environmental sustainability to a worldwide audience.
Homemade’s video cooking classes are free and focus on dishes that are easy to prepare while introducing cooks to new recipes and ingredients.
Those who joined the session also received a recipe booklet with outdoor cooking American Lamb recipes as well as an insulated reusable grocery bag from ALB.
The recipe for Lamb Banh Mi Burger and other delectable American Lamb creations can be found at LINK. Producers who are interested in ALB's digital assets for the Outdoor Cooking adventures campaign can contact firstname.lastname@example.org.