USCA commends Senate bipartisan support for COOL

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Farm Forum

USCA – The United States Cattlemen’s Association (USCA) applauds a bipartisan group of lawmakers for their support of the U.S. Country of Origin Labeling (COOL) Law. As ruled by the World Trade Organization (WTO) the United States was deemed in compliance in terms of the concept of COOL and its goal of informing consumers; however, the U.S. was directed to adjust certain implementation measures.

USCA extends its gratitude to Senators Jon Tester (D-MT), Mike Enzi (R-WY) and Charles “Chuck” Grassley (R-IA) for leading the effort on behalf of lawmakers who, by signing-on to this letter, have clearly shown their unwavering support for cattle producers across the country and their right to have their product labeled and identified. The letter conveys the clear support of those in Congress for consumers and a truly transparent marketplace.

USCA supports the efforts of the Office of the United States Trade Representative (USTR) and the Obama Administration in addressing the changes required by the WTO through regulatory action. USCA President Jon Wooster commented, “USCA will continue to work with USTR and the Administration to ensure preservation of the original intent of the COOL law. The changes necessary to bring implementation of the rule into compliance with the WTO ruling can be accomplished outside of the legislative arena and we are confident that record-keeping and recording measures may be eased through simple regulatory action.”

“These Senators who signed onto this letter signaled their support for U.S. cattle producers’ right to differentiate their product in the marketplace. There is a consistent and growing call from the consuming public for increased transparency with food labeling. COOL provides this, and we’re pleased that this group of U.S. Senators has taken action to give consumers the opportunity to make informed purchasing decisions and to choose U.S. born, raised and processed beef.