Coborn’s Inc. reaches 50 million pounds of CHB sales

Farm Forum

KANSAS CITY, Mo. – Coborn’s Inc. recently earned the 50-million-lb. Certified Hereford Beef (CHB) Bronze Bull Award.

This award was presented by Brad Ellefson, CHB LLC vice president of retail, for Coborn’s devotion to the CHB brand for the past 14 years.

“Coborn’s has believed in the Certified Hereford Beef program and has taken it to the next level by staying with the program, believing and achieving sales of more than 50 million lb.,” he says. “The quality and consistency of Certified Hereford Beef has proven to make a long-term relationship with Coborn’s, their affiliate Cash Wise and their customers.”

Mike Richter, Coborn’s meat and seafood director, says the CHB product has been a great fit for their customers.

“The Hereford cattle have given us a great value,” Richter says. “It surprised us with the quality eating experience of great tasting beef. Over time, in essence, CHB has delivered a promise to our customers. Our promise is simple; we guarantee your satisfaction or your money back. To this day, I can’t remember ever getting complaints about our beef quality. Our product does what it says it’s going to do, provide consistent quality time after time and at a great value.”

CHB is offered through 30 Coborn’s Inc. stores in South Dakota, North Dakota and Minnesota; and nine Cash Wise stores in Minnesota and North Dakota.