Watch National Beef Ambassador Program Competition live

Farm Forum

The beef industry’s premier youth leadership competition will have its online debut Sept. 28, broadcasting live from Springdale, Ark.

The National Beef Ambassador Program, which is funded in part by the Beef Checkoff, will stream its national competition live for the first time. The entire beef cattle community is welcomed to see some of its brightest stars compete for a chance to become the industry’s top youth spokespeople in 2014.

To view the contest live, visit on Sept. 28. Mobile applications are available.

The media interview portion of the contest will be broadcast between 10 a.m. and 5 p.m., EST, Sept. 28. That evening at 6:45 p.m., viewers can tune back in for the opening of the star-studded Awards Ceremony. Winners of the National Beef Ambassador contest will be broadcast live around 9 p.m.

The 2012-2013 South Dakota Beef Ambassador, Emma Christensen of Big Stone City, is representing South Dakota at the National Beef Ambassador Contest this Saturday, Sept. 28, in Springdale, Ark. Emma is a 2012 graduate from Milbank High School, a sophomore at South Dakota State University and the daughter of Roger and Sandy Christensen.