Strong bison sale anticipated at NWSS on January 25

Farm Forum

Denver, Colo. – With bison meat continuing to sell at a record pace in retail stores and restaurants, ranchers are expected to be looking for opportunities to expand their herds with the premier breeding stock offered at the National Bison Association’s Gold Trophy auction Saturday, January 25, at the National Western Stock Show in Denver.

The animals to be auctioned on the 25th will include the Grand Champion Bull and Heifer as selected during the Gold Trophy Show on the Thursday and Friday prior to the sale.

Continued rising consumer demand for bison meat is straining the capacity of current producers to supply the market. The National Bison Association has actively been working across the country to encourage expansion of the business. Dave Carter, executive director of the National Bison Association, said that the animals coming into the arena at the Gold Trophy Sale can provide a strong foundation for new and existing producers.

“The bison business is growing, and ranchers are looking for the prime breeding stock that will serve as the foundation for a quality herd. The Gold Trophy Show and Sale is recognized as the premier event for quality breeding stock in the United States, and is the best place for producers to go to start-or to expand-their herds,” Carter, said.

The consignment of animals scheduled to be offered at the Gold Trophy Sale include bull and heifer calves, yearling bulls and heifers, two-year-old bred heifers, and two-year-old bulls. The live animal sale will begin at 12 noon in the Livestock Center auction arena in the National Western yards. At 11 a.m., the association will auction 27 bison carcasses that were entered in the Market-Class competition.

“The live animal sale gives ranchers an opportunity to build their herds, and the market class competition is a great opportunity for local residents to bid on meat that can be cut and wrapped to their specification,” Carter said.

More information on the Gold Trophy auction is available on the association’s website at