4Earth Farms crowns rebranding initiatives with new website launch

Farm Forum

LOS ANGELES — 4Earth Farms, formerly MCL Fresh, announces the launch of its new website,, to support their recent rebranding.

“We’re delighted to have a new company name — 4Earth Farms — that so accurately reflects our historic and ongoing commitment to the earth, our growers, and our produce,” says David Lake, the company’s CEO and co-founder. “But that’s really just the beginning.”

Mark Munger, Vice President of Sales & Marketing at 4Earth Farms, continues. “Our goal for the new website is to deepen our commitment to our customers by creating a powerful industry portal. is and will continue to be a source of useful information that can create measurable value for their business.”

Browsing through the new website, it’s easy to see what Lake and Munger are talking about. is an easily accessible site sporting a clean and welcoming design. Here you’ll find descriptive information about the company; its strengths and services; its growing operations, partner farms, and produce.

Click deeper, and you’ll find a rich vein of valuable information for the trade. After registering, subscribers will have access to informative, targeted publications delivered fresh to your inbox the day they’re released. You can sign up for 4Earth Farms’ dispatch reports — The Daily Dirt, and News 4 The Week — spotlighting up-to-the-minute crop reports, new product information. You can also gain access to the weekly pricing guides: The Organic Specials List and the Speciality Produce Top 20.

Munger boils it down to a powerful but simple truth. “At 4Earth Farms, we’re committed to building what we like to call a ladder of loyalty — a cascade of benefits we can pass forward along the entire customer chain.” Lake elaborates, “By creating measurable value for our customers, we can help them build powerful brand loyalty with their own customers.”

“Information is power,” concludes Lake. “And we want to put that power in the hands of our customers.”