Culver’s campaign brings focus to farmers during Dairy Month
PRAIRIE DU SAC, Wis. – June Dairy Month brings the efforts of America’s farm families front and center. And now, Culver’s is strengthening that spotlight through the second year of its “Thank You Farmers” campaign. In partnership with participating restaurants, great guests, the National FFA Foundation, local FFA chapters and other agricultural groups, Culver’s turns gratitude into full-fledged support of today’s farm families. Guests play a huge role in giving back to those who give us so much – from the brand new Coloring Contest featuring Culver’s mascot, Scoopie, to in-restaurant Share Nights. That passion and support has ushered in what is hoped to be an even more successful second year.
“We were blown away by the success and support for the first year of Thank You Farmers,” said Craig Culver, CEO and co-Founder of Culver’s. “Our participating restaurants, guests and the agricultural community rallied behind our efforts to give back to those who give us so much. We’re even more excited to launch the second year.” Last year over $220,000 was donated to the FFA Foundation nationally in addition to local chapters.
Thank You Farmers kicks off June 2 nationally at participating restaurants and online. New this year is Culver’s “Signs of Gratitude” social promotion. From June 2 to 13, guests are invited to share a photo of themselves posing with a thank-you note to farmers on Twitter, Facebook or Instagram using the hashtag #ThankYouFarmers. For every thank-you shared, Culver’s will donate $1 to the National FFA Foundation, up to $50,000.
Also new this year is the Scoopie Coloring Contest in which young guests will be able to let their creativity shine by coloring one of 12 different farming-themed coloring pages. Twelve winning entries from around the country will be featured in the 2015 Culver’s calendar. Proceeds from the calendar will benefit local FFA chapters.
Additional Thank You Farmers support efforts will include:
• Share nights – A percentage of sales from an entire evening will be donated to a chosen FFA chapter in June
• Scoopie Token and guest donation program – Kids who receive Scoopie Tokens intended for frozen custard or toys can turn them back in as a donation to a local FFA chapter
• Blue Barn Wall Clings – Guests demonstrate their support by donating and writing their names on fun Blue Barn wall clings that will hang in-restaurant for the duration of the campaign
• In-restaurant special events – Petting zoos, educational days and more will be happening at various participating restaurants across the nation
Learn more about Culver’s efforts to recognize this nation’s great family farmers at http://bit.ly/Sotec7.
“Thank You Farmers allows us – and our guests – to celebrate where our food comes from in a meaningful way,” said David Stidham, vice president of marketing at Culver’s. “It’s our way of recognizing the farmers who work so hard to provide us the great food we serve.”