Novus highlights mineral and gut health solutions at EuroTier 2014

Farm Forum

ST. LOUIS — Novus International, Inc. is exhibiting at EuroTier 2014, the world’s leading trade fair for animal production. The event takes place in Hannover, Germany November 11-14 and brings together animal production professionals from all over the world. Novus will highlight its sustainable nutritional solutions for multiple animal species.

This year, Novus is celebrating the 10-year anniversary of its highly-effective chelated trace minerals, MINTREX, and will host several events at EuroTier to celebrate this momentous occasion. The MINTREX molecule truly embodies Novus’s commitment to delivering innovative products that support animal nutrition and performance. This anniversary reflects Novus’s leadership position in the trace minerals market and highlights the company’s dedication to sustainable solutions that improve animal welfare and the environment.

“We are pleased to present Dr. Josef Kamphues at our MINTREX 10-year anniversary celebration on November 12, who will highlight the importance of trace minerals in animal nutrition,” notes Uwe Ranft, area general manager of Europe & Middle East at Novus.

Dr. Alain Bourdonnais, marketing and technical manager of minerals at Novus, explains, “MINTREX, chelated with HMTBa (the active ingredient in ALIMET feed supplement), is a highly bioavailable source of copper, zinc and manganese.” Bourdonnais adds, “Research proves that MINTREX delivers more bioavailable trace minerals to the small intestine than other organic trace minerals. The more bioavailable a mineral is, the lower the dietary concentration needed and less minerals are excreted into the environment.”

Novus will also present its latest data to improve gut and foot pad health with AVIMATRIX. “AVIMATRIX is manufactured with the Novus Premium Blend Technology, a unique manufacturing process,” explains Dr. Sven Keller, technical manager. “By reaching the lower intestines of birds, AVIMATRIX impacts the microflora balance, which ultimately supports a better bird production efficiency, particularly in challenged poultry operations.”

To learn more about how Novus can help producers design optimal diets and feed formulations with ingredients that are more efficient, meet Novus executives and experts at the EuroTier (Hall 14, Stand G06) and visit