website launched

Farm Forum

KANSAS CITY, Mo. — The American Hereford Association (AHA) and Certified Hereford Beef (CHB) LLC recently launched — an online marketing tool for producers marketing Hereford-influenced feeder cattle. is a free online tool for buyers or sellers to view, list or purchase Hereford-influenced cattle. Producers can list cattle for sale under three options — live auction, video/internet auction and private treaty.

There are no fees, commissions or obligations imposed upon the buyer or the seller. The listing’s purpose is to help promote Hereford-influenced feeder cattle selling throughout the country and to connect those producers with interested buyers.

The service is open to all Hereford and Hereford-influenced cattle producers. Producers and/or their representatives can list cattle by completing a form online at

The site is live with active listings. New submissions should appear on the website within two business days. Feeder cattle information is distributed to select Certified Hereford Beef cattle feeders. If you would like more information about, please contact CHB LLC Supply Chain Manager Trey Befort at 816-842-3757 or