AGRICULTURE website launched

Farm Forum

KANSAS CITY, Mo. — The American Hereford Association (AHA) and Certified Hereford Beef (CHB) LLC recently launched — an online store featuring Hereford-branded items. was created to be Hereford enthusiasts’ one-stop shop for everything they love about Herefords. Visitors to the site can find everything they need to promote the Hereford breed and support the AHA, National Junior Hereford Association (NJHA), Hereford Youth Foundation of America (HYFA) and the CHB brand.

A special feature of the site is the “Butcher Shop.” Here, visitors can order great tasting, flavorful and nutritious CHB products. Throughout the year options will vary including ribeyes, t-bones, strips and tenderloin steaks.

The “Home Décor” section features items to style your home or office. Current offerings include vintage Hereford signs, photo frames, pillows and a branded cutting board.

Individuals looking for the latest Hereford gear can visit’s “Apparel” section. Clothing for men, women and youth are available including coats, jackets, pullovers, vests and t-shirts. New items will be added regularly.

Another feature of the site is the “Ranch Kit.” In this section visitors will find AHA and CHB branded products to utilize at sales, trade shows or community events. This section allows breeders to customize their own Hereford advantage promotion kit with pens, koozies, license plates, bumper stickers or posters.

Visitors to the site can also purchase electronic “gift cards” to send as birthday, holiday or “just because” gifts for customers, family or friends. Gift cards are available for $10, $25, $50 or $100.

“We are excited to launch the new website and offer Hereford enthusiasts a single location to order Hereford-branded items including CHB steaks,” says Andrew Brooks, CHB LLC director of marketing. “We will continue to add new items and offer specials throughout the year. Our hope is that will become our members’ one-stop-shop for all their gift needs.”