“Hungry for Truth” presents Lee Brice in concert at the Sioux Empire Fair

Farm Forum

Sioux Falls, SD – Visitors at the annual Sioux Empire Fair are just as likely to run into a livestock arena as a hot dog stand. Food and farm animals have been two of the biggest draws for guests at the fair for more than 75 years. That’s why South Dakota soybean farmers believe it’s the perfect place to celebrate their new “Hungry for Truth” initiative with Lee Brice in concert at the fair.

The initiative, from the South Dakota Soybean Research and Promotion Council, will sponsor the fair on Aug. 6, which has been dubbed “Hungry for Truth” Day.

That evening, “Hungry for Truth” is also presenting Lee Brice in concert and will give away meet and greet passes to the event. Brice, a Grammy nominee and CMA award winner, has had hit singles including “Love Like Crazy,” “Hard to Love” and “I Drive Your Truck.”

To win backstage passes, visit “Hungry for Truth” on Facebook and Twitter and share a photo of what you “Love Like Crazy” about South Dakota, and use the #HungryForTruthSD. Winners will be drawn on Aug. 4.

Farmers will be at the Pipestone Discovery Barn on Aug. 6 to talk to fairgoers about the latest in food and farming. South Dakotans who have questions about how their food is raised or want to connect with local farmers are encouraged to stop by the “Hungry for Truth” booth to talk with the people who know best: South Dakota farmers.

“The goal of ‘Hungry for Truth’ is to open up conversations about food and farming that are honest and engaging,” said John Horter, President of the South Dakota Soybean Association. “Conversations are a two-way street, and I and other farmers want to hear what South Dakotans have to say. That’s why events like this are so valuable. We’re connecting directly to the people of our state, which is a huge priority for us.”

At the “Hungry for Truth” booth, visitors can also register for the chance to win a $25,000 kitchen giveaway from Karl’s TV and Appliances or a $250 grocery shopping spree at Hy-Vee. Karl’s and Hy-Vee are proud sponsors of “Hungry for Truth.”

“Hungry for Truth” is an outreach initiative about food and farming funded by the South Dakota Soybean Research and Promotion Council. The goal of “Hungry for Truth” is to elevate the discussion among South Dakotans and South Dakota farmers about how food is raised.

For more information, visit or, to set up an interview, please contact Nora Nolden at 612-708-6219 or