Zoetis Healthy Beef Challenge

Farm Forum

Zoetis is supporting producer education through state cattlemen’s associations by continuing the Healthy Beef Challenge introduced at the Cattle Industry Convention and NCBA Trade Show in San Antonio, last February. The online quiz competition encourages beef producers to test their knowledge about cattle health and productivity, the industry, and products from Zoetis. Producers have teamed up with others from their state to compete against other state organizations for a chance to earn up to $5,200 for their state cattlemen’s association. The state with the highest score at the end of 2015 will earn money for producer or consumer education or ag youth scholarships. According to Mike Amos, director of the cow/calf franchise for Zoetis, “The Healthy Beef Challenge is a fun and interactive way for producers to put their healthy beef knowledge to good use by contributing to their state’s overall team score.” New questions are available monthly on the Healthy Beef Challenge website www.HealthyBeefChallenge.com throughout 2015. The champion will be announced at the 2016 Cattle Industry Convention and NCBA Trade Show in San Diego.

Teams are placed in one of three divisions based on the membership of their state association: T-Bone Division for 1 to 399 members, Ribeye Division for 400 to 799 members and Filet Division for more than 800 members. Each month, the top-scoring state in each division will win $200. The overall champion will earn $3,000. Supporting producers through education has always been a priority for Zoetis, and the competition between state associations will no doubt include some fun rivalries with a healthy upside. Only members of NCBA are eligible to play the Healthy Beef Challenge. To become an NCBA member, sign up at www.beefusa.org. Full rules are available HealthyBeefChallenge.com.

For more information on issues SDCA is following on your behalf or to join SDCA, please visit www.sdcattlemen.org.