AgCatalyst 2016: Finding the best possible path to our customers’ hearts, minds, smartphones and back

Farm Forum

Kansas City, MO. – Connecting and engaging with farmers in today’s digital age provides new challenges and opportunities for agricultural communications professionals. At the same time, consumers are more interested than ever before in where their food comes from and the job of effectively telling the agri-food story is becoming increasingly important. The third annual AgCatalyst, a marketing and communications conference focused on the agriculture and food industries, will help shine a light on these important topics Nov. 1-2 in Minneapolis. View complete details and register at

This value-packed two-day event is about fostering insight and igniting discussions around new opportunities to reach and engage with farmers in our modern consumer-empowered landscape. Attendees can look forward to hearing from top experts in the field, applying their learning in breakout sessions, and networking with the brightest minds in social media, marketing, public relations, agriculture and food communication.

“This year’s AgCatalyst promises to deliver bold insights and fresh thinking to help communicators embrace the new world of consumer awareness around food and farming,” says Roger Reierson, CEO of AdFarm, host of the annual event. “Attendees will learn how to engage, educate, connect and build positive relationships all the way from the field to the consumer – and back again.”

Keynote speakers featured at this year’s conference include Joe Schwartz, director of McGill University’s office for science and society, and Jay Baer, author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers and Mathew Sweezey, principal of marketing insights at and author of Marketing Automation for Dummies.

For more information on AgCatalyst and to register for the event, visit Early bird pricing ends September 15th.