West Central launches IntelliMax to advance retailers’ data analytics capabilities

Farm Forum

WILLMAR, Minn. – West Central Distribution recently announced the launch of IntelliMax, a confidential and customizable data management platform designed for ag retailers as a turnkey solution for grower data management and analysis, seller and grower program management, and manufacturer reporting.

In keeping with West Central’s retailer theme of “Your Vision, Always,” IntelliMax empowers ag retailers to implement unique strategies that will increase their sales of crop nutrients, crop protection, and seed. Whether it is the ability to choose the product categories to focus on, or identifying where their sales people should prioritize their time, IntelliMax allows ag retailers to profitably grow their business.

Data analytics

IntelliMax provides dashboards and customized reports that enable a retailer to easily view and drill down into performance across his or her entire business. Additionally, IntelliMax provides a Cross-Sell & Up-Sell Analyzer that identifies grower opportunities through targeted, tactical lists. This helps retailers increase their focus, launch initiatives and drive sales with key customers and in strategic product categories.

Seller and grower program management

IntelliMax lets ag retailers define how they implement both grower and seller programs by choosing the categories, product mix and payment rates. From grower enrollments to sales representative earnings tracking, IntelliMax provides visibility and confidence in the execution of marketing programs – an aspect that is markedly different than standard industry approaches.

Grower data reporting and management

IntelliMax delivers time-savings and peace of mind to the retailer through its grower data reporting and management functionality. With easy-to-use tools that manage product splits, grower groups, and approvals of transactions, grower point of sale reporting is easier than ever before. Additionally, the data remains exclusive to the retailer until approved transactions are passed directly through AGDATA to the required manufacturer. The IntelliMax platform is powered by AGDATA, longtime leaders in data collection, management, and analytical solutions in the agricultural industry.


Retailer sales data is an invaluable asset, and insuring its confidentiality is paramount. IntelliMax is specifically designed so that any information will flow directly to AGDATA who has several decades experience of ensuring the integrity of any data is upheld with the highest standards.

“We partnered with AGDATA to develop IntelliMax because of their experience in designing powerful, flexible solutions for ag retailers, with a more responsive user experience” said Dean Hendrickson, vice president of marketing and business development, West Central Distribution. “IntelliMax is another way West Central is supporting its commitment to being the most trusted partner of farm retailers.”

For more information about IntelliMax, including a risk-free trial offer, contact your West Central sales account manager or 800-242-4277.