CropLife Foundation and partners launch No Taste for Waste campaign
WASHINGTON, D.C. and DES MOINES, Iowa – On April 3, together with key partners, the CropLife Foundation and Meredith Agrimedia launched the “No Taste for Waste” campaign, an initiative to reduce food waste and loss. The campaign, which includes an interactive website, special edition “bookazine” and social media messages, is a resource for consumers interested in reducing household food waste, while educating the public on how farmers take steps to fight food loss on their farms.
Waste less, save money! bookazine
The bookazine, titled Waste Less, Save Money!, produced and distributed by Meredith Agrimedia, is an illustrated publication that looks like a magazine but acts like a book. It includes recipes, meal planning tips and stories about how farmers use innovative agricultural technology to reduce food loss on the farm and food waste in their communities. Consumers can find it at newsstands and grocery stores nationwide beginning April 2018.
The bookazine provides readers with the opportunity to learn about people like Brett Reinford, a Land O’Lakes dairy farmer in Pennsylvania, who powers his farm and more than 100 other homes with energy from food waste processed in a digester. They can also read about Luella Gregory, a cattle farmer and soon-to-be cookbook author in Iowa, who educates elementary school kids about sustainability and how technology makes farms more efficient. Six other farm families are profiled in the magazine, along with tips for decreasing food waste, straight from the people who grow our food.
Digital and social engagement
Timed to launch simultaneously, the accompanying website, NoTasteForWaste.org, brings the bookazine to life. Consumers will have access to a weekly meal planner, online tools to help reduce waste at home and more stories from farmers combating food loss and waste. A growing collection of recipes from farmers, bloggers and the Meredith test kitchens will also be a highlight on the new site. In addition, consumers can share their stories and food preservation tips using #NoTasteForWaste on Facebook (@NoTasteForWaste) and Instagram (@NoTaste4Waste).
Partners in combatting food loss and waste
The CropLife Foundation and Meredith Agrimedia have partnered with the American Farm Bureau Federation, Land O’Lakes SUSTAIN, Valent, CropLife America and FLM Harvest to implement the campaign. Leveraging these partnerships, the campaign connects consumers to real farmers who work hard to produce food, fiber and fuel sustainably and to be good stewards of the land, while reducing food loss.
“Everyone can do something to reduce food waste, whether they’re in the kitchen or on the farm,” said Jay Vroom, vice chairman of the CropLife Foundation. “This initiative gives consumers an exclusive look at how today’s farmers are leveraging technology, sustainable farming practices and community networks to minimize food waste and protect the environment.”
Consumers are increasingly aware of the environmental, economic and social price tags attached to food waste. Reducing food waste is set to become a hot trend at restaurants, grocery stores and home kitchens in 2018, according to the National Restaurant Association, Forbes Magazine, and Food & Wine Magazine. In the United States, up to 40 percent of all food produced is lost to waste, according to United States Department of Agriculture estimates.
Join the food waste movement by visiting NoTasteForWaste.org or pick up Waste Less, Save Money! at select newsstands and grocery stores.