Gelbvieh and Balancer bulls included in Integrity Beef Alliance program

American Gelbvieh Association
Farm Forum

BROOMFIELD, Colo. — The American Gelbvieh Association (AGA) is pleased to announce the acceptance of Gelbvieh and Balancer bulls for use in the Integrity Beef Alliance program. The Integrity Beef Alliance simplifies cow-calf producer management decisions and increases the marketability of calves through the production of high-quality, uniform, preconditioned cattle. The Gelbvieh and Balancer breed is the latest breed to be accepted as a sire choice for calves entering the terminal calf program and joins five approved bull breeds: Angus, Beefmaster, Charolais, Hereford, and Red Angus.

“The Integrity Beef Alliance is looking forward to a successful partnership with the American Gelbvieh Association. It brings progressive genetics that fit well with Alliance goals. The Integrity Beef Alliance will allow Gelbvieh breeders to have a platform where they can be recognized for superior genetics and high quality management,” says Robert Wells, Ph.D., Integrity Beef Alliance executive director and Noble Research Institute livestock consultant.

The AGA is proud to begin this new partnership with such a progressive organization as the Integrity Beef Alliance. “We are very excited about the acceptance of Gelbvieh and Balancer genetics to be used in the Integrity Beef Alliance program. The AGA works to increase the use of Gelbvieh and Balancer genetics in responsible and sustainable global beef systems. This goal of the AGA creates a commonality between the two organizations that makes for a synergistic relationship,” says Tom Strahm, AGA commercial marketing director.

Gelbvieh and Balancer bulls fit well into the Integrity Beef Alliance program because of their ability to sire calves exceling in growth and performance at weaning time. Gelbvieh and Balancer-influenced calves carry that performance advantage into the feedlot with increased feed efficiency along with high percent retail yield on the rail. Gelbvieh and Balancer genetics are also well known throughout the industry for their superior mothering ability, which is advantageous for commercial producers who retain their own replacement females.

Established in 2000 by the Noble Research Institute (formerly the Samuel Roberts Noble Foundation) in Ardmore, Oklahoma, Integrity Beef is a comprehensive beef production system that produces the highest quality calves possible for the next supply chain owner and consumer while improving returns for ranchers through value-added traits and continued sustainability. Integrity Beef emphasizes progressive, sustainable management methods, ranch stewardship and humane care of all livestock.

The American Gelbvieh Association is a progressive beef cattle breed association representing 1,000 members and approximately 40,000 cows assessed annually in a performance-oriented total herd reporting system.