Double Up Bucks program launches in grocery stores across the Dakotas

SDSU Extension
Farm Forum

BROOKINGS — The launch of the Double Up Dakota Bucks in grocery stores is the first of its kind in both North and South Dakota.

Double Up Dakota Bucks is a grant-funded pilot program that benefits farmers, low-income families and retailers. Double Up Dakota Bucks doubles the value of Supplemental Nutrition Assistance Program (SNAP) dollars spent on fresh produce.

“Based on the success of Double Up Dakota Bucks in farmers markets this summer, we expect that our partnership with local grocers will only boost sales of fresh fruit and vegetables in these communities,” shared Jennifer Folliard, SDSU Extension family and community health field specialist. “This program is already starting to work. When we talk to customers in these grocery stores about Double Up, many turn around and go back for more produce.”

For every one dollar spent on fresh fruits and vegetables, one dollar is matched, up to ten dollars per customer, per visit. Offering a dollar-for-dollar match will help offset the cost of purchasing healthy foods.

Participating retailers include:

• One Stop Market, Belcourt, N.D.

• White Buffalo Foods Fort Yates, N.D.

• Lakota Thrifty Mart, Dupree, S.D.

• Cahoy’s General Store, Lake Andes, S.D.

“We started the Double Up Dakota Bucks program in November, and it has been going over very well,” said Daniel Cahoy, Cahoy’s General Store Owner. “Customers are excited about receiving free produce, and it is a great way to encourage healthy eating habits. We are seeing many people take advantage of this great opportunity.”

This pilot project is being funded by the U.S. Department of Agriculture Food Insecurity Nutrition Incentive Program and local community organizations. Double Up Dakota Bucks is supported by SDSU Extension, the U.S. Department of Agriculture, and the Fair Food Network.

“I am excited to extend Double Up Dakota Bucks to the people of Cheyenne River. It is important that everyone is able to eat and enjoy fruits and vegetables, especially our children who are growing each day,” said Nathania Knight, SDSU Extension associate.

For more information, contact Jennifer Folliard at jennifer.folliard@sdstate.edu or at 605-782-3290