Sturgis Beef Throw Down announces Beef, Brews, Bikers event winners

South Dakota Beef Industry Council
Farm Forum

PIERRE, S.D. — August marked the 80th year of the Sturgis Motorcycle Rally and South Dakota Beef Industry Council added a new twist to the 2020 Sturgis Beef Throw Down with the Beef, Brews and Bikers experience.

The SDBIC collaborated with Food Network Celebrity Chef Justin Warner and the City of Sturgis to create a tour experience with beef once again being center stage, according to a news release. This demand building experience was part of the partnership that designates beef as the official meat of the rally. The venues allowed beef to reach approximately 366,000 consumers throughout the 10-day event taking place Aug. 7-16.

The Beef, Brews, and Bikers Throw Down offered a signature beef and beer pairing contest judged by Warner; Les Shaw, rancher from White Owl, S.D.; Ryan Casteel, rancher from Vale, S.D.; and Gary Deering, rancher from Sturgis, S.D. Judges traveled to some of the state’s Black Hills nreweries where they were presented a beef dish paired with the destination’s brew of choice.

Locations participating in the experience included the Knuckle Saloon in Sturgis featuring a Smoked Beef Brisket Sandwich paired with Darkest Omen Ale; the Knuckle Brewing Co., also of Sturgis, featuring Beef Steak Tips paired with the Knucklehead Red Ale; Jacobs Brewhouse of Deadwood, S.D., featuring a Pretzel Beef Brisket Sandwich paired with Buffalo Amber Ale; Mount Rushmore Brewing Co. and Pounding Fathers Restaurant of Custer, S.D., featuring Beef Tenderloin with Softshell Crab paired with Rooster Red Ale; Firehouse SmokeJumper Station of Hill City, S.D., featuring the SmokeJumper Beef Burger paired with SmokeJumper Stout; and Zymurcracy Beer Co. and Amara’s Supper Club of Rapid City, S.D., featuring Knock-Out Steak Tacos paired with an American Rye Ale.

The Mount Rushmore Brewing Co. and Pounding Fathers Restaurant was crowned overall “Beef Throw Down” champion and earned a team slot in the Sanford International Senior PGA Pro-Am Tour, which will be Sep. 7-13 in Sioux Falls, S.D. Their beef tenderloin topped with softshell crab took home the trophy as they won the judges’ vote.

“Pounding Fathers at Mount Rushmore Brewing Co. presented a dish that represented just how special beef can be,” Warner said. “Their take on Steak Oscar was creative and delicious, but made sure that a ruby-hued and butter-soft beef tenderloin was the star.”

New to the event this year was a People’s Choice Award, in which attendees participated in the fun and selected their favorite beef and beer paired dish destination. Beef Bucks were offered as part of the promotion to participants voting for the People’s Choice Award, and five winners were selected.

Zymurcracy Beer Co. and Amara’s Supper Club of Rapid City was selected as the 2020 Beef Throw Down People’s Choice Award winner. Their Knock-Out Steak Tacos and American Rye paired ale won the heart of many Beef, Brews and Bikers participants.

“Amara’s Supper Club cooks with vigor and enthusiasm yet with heart,” Warner said. “Their ‘Knock-Out’ Steak Tacos would surely impress anyone who tries them, but the real magic is in the harmony and symbiosis between their hosts, Zymurcracy beer company, and the couple running Amara’s Supper Club. It comes as no surprise that the people have spoken as such.”

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