AgOutlook offers producers insights into weather, market information

South Dakota Soybean Association
Farm Forum

Looking ahead to the 2021 growing season, what can agriculture producers expect from weather and markets? The South Dakota Soybean Association has invited an atmospheric scientist and a market analyst to provide insight and answers during AgOutlook.

“Each growing season, producers are faced with many decisions. AgOutlook is focused on helping to ensure they are well equipped by connecting agriculture producers with industry thought leaders to receive timely information, innovative products and services,” explained Jerry Schmitz, executive director of the South Dakota Soybean Association and South Dakota Soybean Research and Promotion Council.

Despite the pandemic, leadership and staff have worked to ensure this year’s event continues the 16-year tradition — but with a twist, explains farmer and District 3 Director Jeff Thompson.

“AgOutlook this year, is the farmer’s version of high-tech virtual reality,” said Thompson, who served as 2019 and 2020 SDSA president. “We are working virtually to make the best of this situation, stay healthy and look forward to next year.”

Beginning the week of Feb. 1, producers can virtually connect with speakers and sponsors. They can also learn about award recipients, Yield Contest results, and even gift card opportunities by logging onto And then there’s the AgOutlook Special Edition Magazine.

Developed by SD Soybean as a go-to guide for AgOutlook, this magazine will arrive in producer mailboxes by mid-February. In addition to speaker bios, there are messages from directors, recipes and even a word find for kids. QR codes throughout the magazine quickly connect readers to videos and other online resources.

“Our team worked to design AgOutlook with something for everyone,” said Jordan Scott, Valley Springs farmer and 2021 SDSA president. “Everyone is busy. We know farmers count on AgOutlook to connect them with timely information to enhance their management practices. So, in a year when we cannot all meet in-person, we thought of multiple ways to do this.”

What to know about AgOutlook: Agriculture producers can begin connecting to information today. For those who do not receive the AgOutlook Magazine in the mail, copies are available for download at

Market Outlook

Join a live webinar Feb. 23 at 7:30 p.m. CST. Market analyst Tregg Cronin leads the live webinar, “Back to Business: Demand Markets to the Rescue.” Looking ahead, the agriculture space has gone from needing to find additional demand in 2020 to needing to find additional supply in 2021, offering ag producers’ great opportunities. Cronin’s talk will explain how ag producers can take advantage of these market opportunities.

A contributing DTN Analyst, Tregg has worked in many areas of the agriculture industry as a commodity broker, grain buyer, elevator operations and production agriculture with his family’s farming operation near Gettysburg, S.D.

Join this zoom meeting by visiting

Weather Outlook

Join a live webinar Feb. 25 at 7:30 p.m. CST. Atmospheric Scientist Eric Snodgrass leads the live webinar, “What Can We Expect for Spring & Summer 2021?” Weather variability is the largest source of risk in production agriculture. Snodgrass will help producers understand what they can expect for spring and summer 2021.

Snodgrass works for Nutrien Ag Solutions, where he develops predictive, analytical software to help agricultural producers manage weather risk.

His frequent weather updates focus on how high-impact weather events influence global agriculture productivity. Snodgrass was the Director of Undergraduate Studies for the Department of Atmospheric Sciences at the University of Illinois at Urbana-Champaign from 2006 to 2019 and is now an Adjunct Assistant Professor.

Join this zoom meeting by visiting

There’s more: In addition to Snodgrass and Cronin, beginning Feb. 1, producers can tune in to pre-recorded messages from speakers including Jim Woster; Kevin Scott, president of the American Soybean Association; and Denise Flores, USA Poultry & Egg Export Council Mexico celebrity chef. Producers can connect and learn from event sponsors and award recipients. They can also enter to win one of the many door prize drawings.

To learn more, visit or contact the South Dakota Soybean office at 605-330-9942.

Despite the pandemic, leadership and staff have worked to ensure this year’s AgOutlook continues the 16-year tradition — but with a twist, explains farmer and District 3 Director Jeff Thompson.