Dealership Minds Summit will return to Nebraska for in-person August event

Farm Equipment Magazine
Farm Forum

BROOKFIELD, Wis. — Editors of Farm Equipment magazine announced that the 7th Annual Dealership Minds Summit will be returning to Omaha, Neb. for a live, in-person event on Aug. 3-4, 2021.

As COVID-19 restrictions are scaled back around much of the country, Kim Schmidt, executive editor of Farm Equipment, is confident that a safe and successful return to a live event will be possible with proper protocols in place.

“Last year’s first-ever virtual Dealership Minds Summit was a great success, but we are extremely excited to be returning to Omaha for this year’s event,” Schmidt said. “While Covid remains a fluid situation, the health and safety of our attendees remains our number one priority. We are working closely with the Embassy Suites by Hilton Omaha La Vista Hotel & Conference Center, as well as following all health and safety protocols recommended by the CDC and local health officials to ensure a safe environment for our attendees, which will include a limited attendance to allow for proper social distancing.”

The Dealership Minds Summit is an annual event that features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give attendees authoritative strategies from the most progressive minds at farm equipment dealers. Based on previous attendee feedback and the expertise of the Farm Equipment editorial advisory board and the Dealership of the Year Alumni Group, this year’s Dealership Minds Summit will center on a theme of “Developing Your Homegrown Talent.”

“There is always a lot of talk about recruiting new employees, but are we giving enough attention to developing the employees we already have?” asks Schmidt. “If 2020 taught us anything, it was that you never know what’s going to happen and you need a flexible and adaptable staff who can step up on a moment’s notice.”

In a recent survey conducted by the Western Equipment Dealers Association, 46% of dealers said they were not confident they have the bench strength to advance current staff into senior or mid-level management roles.

“As we look across the landscape of our dealer channels, we see because of consolidation, because of growth, retirement, the evolution of the business, new customer demands and a variety of other things having the right people doing the right job is vital to our success,” says Michael Piercy, confirmed 2021 Dealership Minds Summit presenter and vice president of dealer development for WEDA. “And I would go a little further and say today, it’s not just having the right person doing the right job, it’s also making sure the right person has access to the right training to do the job right.”

In addition to Piercy, speaker commitments to date include:

  • Tom Rostoczy, President of Stotz Equipment
  • Zach Hetterick, consultant for Harvesting Potential
  • Aaron Koenig, President/CEO of Koenig Equipment
  • Larry Cole, instructor for the Dealer Institute
  • Jim Lancaster, central regional manager for H&R Agri-Power
  • Mike Burnett, learning and development manager for Empire Southwest

To register and learn more about this year’s event, visit