Kentucky bourbon trail offers lesson for reviving racing’s fans
MIDWAY, Ky. (AP) — Some of the best-known farms in Kentucky’s scenic horse country are borrowing from another of the state’s contributions to the good life — bourbon whiskey distilleries — in an effort to win new recruits to an aging and shrinking fan base.
Taking cues from the overwhelming success of the Kentucky Bourbon Trail, they hope to develop a thoroughbred trail with a more coordinated outreach to fans.
Nearly 30 horse farms have teamed up to support a tourism initiative aimed at making it easier for people to book visits for inside looks into the thoroughbred business. Other participants include veterinary clinics and a feed mill.