Sowing Good Deeds program opens for 2018 applications

Farm Forum

DULUTH, Ga. – On April 17, the AGCO Corporation announced the open application period for the second annual Sowing Good Deeds — a program showcasing rodeo committees throughout North America and the substantive impact they have in their local communities. AGCO, a proud sponsor of the Professional Rodeo Cowboy Association (PRCA) through its Hesston and Massey Ferguson brands, will award one Massey Ferguson tractor, valued at over $35,000, to a deserving rodeo committee at the PRCA Wrangler National Finals Rodeo (WNFR) in Las Vegas, Nevada this December.

“Rodeos are part of the fabric of America. The dedication of local rodeo committees across the country, who contribute endless hours and resources to supporting not only rodeo competitions, but also local agricultural organizations, including FFA and 4-H, is something AGCO is proud to support,” said Meghann McNally, AGCO’s director of marketing excellence in North America. “In 2017, AGCO, together with the PRCA, launched the Sowing Good Deeds program to recognize these hard working rodeo committees. We were overwhelmed with applications in 2017 and are excited to see even more in 2018.”

“The Clovis Rodeo is able to give back to our community because of the dedication and generous support of our volunteers, sponsors and fans. We’re excited to get our new Massey Ferguson tractor in the arena to work the dirt during the 104th Clovis Rodeo April 26-29th so our entire rodeo family can see what they won!” said Gary Bower, President of the Clovis Rodeo Association.

A committee of judges selected by Hesston, Massey Ferguson and the PRCA will evaluate the applicants based on three key criteria: community impact, innovation and adversity. These criteria highlight work that improves the local community, exemplifies the spirit of entrepreneurship within the non-profit sector and has initiated change or responded to significant challenges to build a stronger more sustainable organization.

“The 600-plus PRCA-sanctioned rodeos would not be possible without the dedicated groups of volunteers who work tirelessly behind the scenes to ensure that millions of rodeo fans enjoy a night out to see their favorite cowgirls and cowboys,” said George Taylor, CEO of the PRCA. “The 2nd Annual AGCO Sowing Good Deeds program helps us recognize these committees for the amazing charitable work they do in their communities. The difference they make is immeasurable and it is an honor to partner with AGCO in recognizing their community service.”

The application deadline for the Sowing Good Deeds initiative is Sept. 15, 2018 at 11:59 p.m. eastern time. Interested rodeo committees can submit their application at There is a limit of one application per rodeo committee.

Finalists will be announced during the 2017 PRCA WNFR in Las Vegas, Nevada from Dec. 6-15, 2018. The winning rodeo committee will be recognized at the PRCA Awards Banquet and on Hesston night at the WNFR.

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