Don’t bet against the latest supermarket super merger: Alan Guebert
Late on Friday, May 7, the day before the running of the 2022 Kentucky Derby, a chestnut-colored colt named Rich Strike made the race’s lineup after, literally, another horse withdrew from the competition at the last minute.
The next day, May 8, Rich Strike struck it rich: The ridiculously long, 80-1 longshot won the Derby, the world’s premier thoroughbred horse race. The horse, bought for $30,000 the previous September, won a knee-buckling $1.86 million.
Was the win a stray bolt of lightning or a massive error by the oddsmakers?
Similarly, the odds now strongly suggest the Biden Administration will not allow two grocery-selling giants, Kroger and Albertsons, to complete their recently announced $24.6-billion merger. Don’t bet against it just yet, though.
Politics aside–and the Federal Trade Commission will make the call on the deal, less so the White House–Kroger and Albertsons have several strong market arguments to favor their marriage. Moreover, each is positioning itself to lengthen their favorable odds.
Foremost is the key issue the deal’s detractors point to, competition. Both Kroger and Albertsons correctly note that the nation's biggest grocery sellers are not grocery stores but Big Box retailers and wholesalers. The nation’s biggest grocery seller, Walmart, is a retailer, and the second largest is Amazon, an online retailer.
Moreover, Walmart owns Sam’s, a huge food wholesaler; Amazon owns grocer Whole Foods; and the #3 on the list is another Big Box Boy, Costco.
All outsell #4 Kroger and #5 Albertsons in groceries and none are “supermarkets” like the betrothed two. If the merger occurs, they argue, they will sell about 13 percent of all U.S. groceries while Walmart, by itself, will still sell 25 percent of all U.S. groceries.
If anything, they continue, the government should approve the merger as one of the last best market checks on the almost unchecked growth of Walmart (or Costo or Amazon) left in grocery retailing. That’s a powerful, effective sales pitch.
To strengthen it even more, Albertsons has promised to “divest” of as many as 375 stores should the deal be approved and Kroger, throwing Congressional Dems a tasty labor bone, adds that its stores will be “a compelling alternative to large, non-union competitors.”
All-in-all, writes Ryan Young for the National Review, “A combined Kroger-Albertsons would not reduce people’s options for groceries or give those stores the market power to raise prices.”
In fact, he continues, the merger will likely add competition to a still-changing grocery-selling scene, one with more online ordering, less in-person shopping, and more and bigger costly infrastructure to warehouse, fill, and deliver at-home food orders.
This evolution to a “scale-intensive hybrid business model,” Young explains, is “just the latest stage in a century-long evolution to the grocery market.”
The merger, “if it happens, would be part of that ongoing process” from a clerk putting your grocery order together to post-war supermarkets and “frozen foods aisles” to Walmart bottling its own milk and Costco contract-growing its own “broiler” chickens.
Perhaps the most salient point to remember, he adds, is that the merger “has no guarantee of success, given both intense competition and the long history of failed mergers.”
Other competition experts agree. Scale–today’s badly needed size to get into the Big Boy grocery game with Walmart, Amazon, and Costco–is at the heart of the merger. “Scale is necessary to deliver the prices and investments that consumers demand,” Neil Saunders, an official at GlobalData Retail, told Reuters recently.
“From a broader national perspective,” he added, “a combined Kroger and Albertsons does not pose any major threat to the competitive dynamics of the market.”
That judgment could also be applied to us: The “competitive dynamics of the market” is, like it or not, what we have become in today’s dollar-centered “broader national perspective.”
Worse, almost nothing poses “any major threat” to this deeply entrenched view of either our markets or our government which, often, appear to be operating from the same office.
Another reason that betting against the Kroger/Albertsons deal is a Derby-sized longshot.
The Farm and Food File is published weekly throughout the U.S. and Canada. Past columns, events and contact information are posted at www.farmandfoodfile.com.